When you believe the means justifies the ends, a la Saul Alinsky’s playbook, pretty much anything goes. Have fun with it by all means , and don’t let the discord get to you, but remember, the point is to keep you going around in circles instead of having a real life. These people are quite happy to isolate you from all your friends, and leave you fecked up and lonely, wondering where it all went wrong. They do that by interspersing lies with truths, and using phoney justifications for doing it. They even want you to help them to keep others going in the same circles (called driving social engagement by marketers). These people are not your real friends, they are fairweather friends who only wish to have you onboard as long as the going is good, and the clicks keep coming. To understand the multi-layered nature of the game, let’s have Bill Hicks explain.